Background

The Challenge

  • People living with Alzheimer’s disease often rely on daily medication to help manage symptoms like memory loss and confusion, supporting clearer thinking and daily functioning.

  • However, adherence is often compromised—especially in the first six months—due to managing side effects, confusion about dosing, and the challenges of maintaining routines.

  • Caregivers face the added burden of managing complex treatment schedules while providing emotional and practical support.

  • Without effective guidance, it can be difficult for both patients and caregivers to stay on track, making tailored support essential for improving outcomes and quality of life.

  • The mutli-component TimeTo program was designed to address these key challenges. 

Our Behavior Change Approach

  • Using a cognitive behavioral therapy (CBT) approach along with behavior change techniques (BCTs), each component of the program was developed to address key behavioral barriers in Alzheimer's disease self-management.

  • Content was tailored for either the patient or their main caregiver as determined and nominated at enrolment. 

  • The multi-component program involved both self-directed components as well as CBT-based nurse phone calls, tailored to each patient or caregiver, to ensure each received relevant, meaningful support.

The Solution

Each TimeTo patient or caregiver received:

  • Comprehensive self-directed materials, including a welcome letter, detailed manual, feelings scrapbook, multiple medication card, patient progress report, daily activities diary, and four magazines distributed over six months.

  • Tailored CBT-based nurse support: The TimeTo patient or caregiver received six scheduled calls from a registered nurse over six months, providing guidance on Alzheimer’s disease, their medication, and broader disease management. A free-phone helpline was also available for inbound, ad hoc support. 

The Impact

 

For those enrolled in the TimeTo program:

  • 90% persistence among those enrolled compared to 58% among non-program patients at 12 months.

 

  • This was equivalent to a 36% increase in script fulfilment (8.3 scripts filled per year among those not enrolled in the program vs. 11.25 scripts​ on those enrolled in the program).

 

Learn more about our personalized, multichannel behavior change solutions.