Approach

Delivering value through co-designed solutions 

We collaborate with pharmaceutical and health care organizations, healthcare professionals, patients and their family members to co-design and deliver highly valued patient engagement solutions.

We uncover and address the drivers of health behavior to help people manage the practical and emotional challenges of long-term conditions.

Our experience spans an extensive range of health conditions, from ultra-rare and orphan diseases to common conditions, including cancer, type 2 diabetes and asthma.

When I talk about ‘personalized support’, I’m not simply referring to the availability of options so that patients can pick and choose what ‘might’ fit best for them, but rather a true commitment of time and dedication to understanding the personal circumstances and unique behavioral factors impacting on each individual patient.

– Peter Said, Senior Patient Engagement Strategist, Australia

Global

Proven outcomes and extensive global experience

Tracking

Global to local, end to end

Document

From ultra-rare to very common health conditions

Strategy

Strategic partners to pharma and healthcare organizations

We see the person beyond the patient

Adopting healthy behaviors can be difficult without the right skills, confidence and motivation. 

Grounded in health psychology and behavioral science, we take a strategic, evidence-based approach to understanding and targeting the unique needs, health beliefs and behavioral challenges of managing treatment and long-term conditions. 

We apply tailored personalization strategies to ensure each solution meets the unique needs and helps overcome an individual's unhelpful beliefs and practical barriers with the right support at the right time.  

 

 

Configurable technology

We provide a full range of configurable digital patient engagement platforms to help you improve patient, care provider and brand outcomes.

We leverage personalization technologies and data analytics, and ensure that data collection, storage and anonymized reporting (including adverse events) are secure and comply with local regulatory requirements, including HIPAA and GDPR.

AI offers an opportunity to strengthen pharma‑sponsored patient engagement and support. When grounded in behavioural insight, shaped through co‑design, and designed within safety and compliance guardrails, it can enhance the solution and its impact, without compromising trust or compliance.

End-to-end solution design and delivery process

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Behavioral Insights

We start with a comprehensive review of existing insights, and conduct new research with stakeholders to fully understand current challenges and unmet needs.

We then develop an evidence-based behavior change strategy, identifying the most effective behavior change and engagement techniques to define the optimal personalization approach.

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Experience Co-Design

We involve people living with long-term health conditions, their family and healthcare providers to define a strategic map for the solution experience that best meets their needs and addresses gaps in current healthcare.

This valuable partnership ensures our multidisciplinary team develops highly personalized experiences with an optimal level of engagement that empowers positive outcomes.

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Solution Development

Our experience design specification, the Solution Blueprint, defines and guides development of relevant behavior change content, communication channels and timing, service mix and measurement strategy. 

We develop tailored content and configure our omnichannel platforms to deliver the right support at the right time for each person. 

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Implementation & Impact

We conduct robust performance evaluation and optimization of our solutions to continually enhance impact and satisfaction for people engaging with our solutions, as well as ensure cost-effectiveness and sustainability for our clients.

Wherever possible, we publish results in peer-reviewed journals to demonstrate efficacy, strengthen awareness and support further stakeholder buy-in over time.

Together, let's empower
Change for Good

Get in touch