Atlantis Health was named a Trailblazer Gold Award winner for Best Persistence/Adherence program by PM360, a leading trade magazine for the pharmaceutical and biotech industries.
The award recognizes outstanding achievement and innovation in healthcare marketing and is shared with Ashfield Healthcare for the Takeda Oncology NINLARO® (ixazomib) Empower patient support program.
NINLARO Empower is a program from Takeda Oncology that provides personalized education and support for eligible patients who are taking NINLARO as part of their treatment plan. The Empower program leverages health psychology–based motivational and adherence messaging and gives each patient access to an Adherence Clinical Educator (ACE). The Empower ACEs have backgrounds in oncology nursing and have been trained by Atlantis Health in the use of behavior-change techniques to support patients in managing their adherence challenges. The ACEs work to help empower patients with tools to communicate with their healthcare team and educate patients on approaches to manage their treatment schedule. ACEs do not provide medical advice.
“We are honored to collaborate with Ashfield on the development of a personalized education and support program that helps patients manage their treatment and become empowered participants in their care,” said Lauren Pugliese, Director, Solutions and Operational Excellence, Atlantis Healthcare. “Our hope is that the success of the Empower program will inspire more companies to create similar programs that provide meaningful support to patients along their treatment journey.”
Trailblazer nominations are judged by the PM360 Editorial Advisory Board, a cross-section of industry experts. In addition to recognizing outstanding marketers and companies, the Trailblazer Awards acknowledge healthcare marketing initiatives in 18 distinct categories, including Persistence/Adherence Programs. Gold and silver winners were selected in each category for their ability to stand out in the complex, ever-changing healthcare environment and were judged on content, format, success in reaching targeted audience, and overall quality.
All 68 Trailblazer winners were honored during a special, sold-out reception in New York City and are featured in the October issue of PM360.