Atlantis Map: Transforming Patient Experience into Actionable Strategy

Atlantis Map is a dynamic, AI-supported framework that maps real patient experiences, identifies behavioral drivers, and co-designs solutions to improve outcomes.

It's built for pharma teams seeking clarity, alignment, and optimal impact for your patient engagement initiatives, whether focused on a specific stage or across the entire patient journey.

Unlike traditional journey or experience maps, the Atlantis Map integrates behavioral science, patient co-design, and strategic planning - leveraging the efficiencies of AI to synthesize rich source data into a single, interactive visual framework.

Atlantis Map provides a foundation on which Pharma brands can build their patient engagement strategy, supporting cross-functionally to inform core decisions of discovery, market access and commercialization including:

Launching a new product or entering a new indication
Auditing or enhancing existing patient support programmes
Designing patient engagement strategies across the journey
Understanding unmet needs and opportunities for innovation
Informing service design and advocacy initiatives

What it delivers

A layered, visual representation of the patient journey, grounded in real-world experiences and validated through stakeholder co-design. Ensuring patient, HCP and system needs are understood to identify areas where significant value can be added.

A behavioral analysis layer that identifies key behaviors, barriers, and facilitators — using models like COM-B and the biopsychosocial framework.

A combined solution and metrics layer that maps targeted interventions aligned to behavioral insights, and tracks experience and outcomes across stakeholders.