How patient engagement grounded in behavioural science drives better outcomes
Behavioural science helps us understand the barriers, motivators and needs that shape patient engagement across the health journey. These insights help to meet people where they are, in ways that matter most to them.
We apply behavioural science to design and deliver patient engagement solutions that empower positive treatment and health behaviours that last. By addressing the modifiable factors that influence each person’s behaviour, we help make their next step in the journey clearer, easier and more relevant.
This well-established, evidence-based approach can help improve symptom awareness and disease understanding, activate patients to seek medical care, support treatment initiation once prescribed, and empower treatment persistence and positive health behaviours.
It's more of a holistic approach. I think that's very good because there's only so much a doctor can do for you, then you have to do the rest yourself.
Why behavioral science is important in patient engagement
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Managing a health condition often requires people to adopt new treatment and health behaviours.
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Ongoing support is often needed to help people make and sustain these changes, beyond what many healthcare teams can provide through routine consultations.
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Without the right support, individuals may struggle to start and sustain new behaviours consistently and confidently - leading to poor health and wellbeing.
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Behavioural science helps shape our strategic approach to designing and delivering effective patient engagement solutions that build knowledge, skills, confidence and motivation to manage the practical and emotional impact of living with a life-long condition.
How we leverage behavioural science for better patient engagement solutions
Behavioural analysis, insights and strategy
Our global team of behavioural science experts draws on research, real-world insights and evidence-based health psychology and behavioural frameworks to identify the key modifiable factors to prioritise in solution design.
Solution design and content mapping
Guided by the behavioural strategy and shaped through co-design with patients and HCPs, we define the right mix of channels, messages, techniques, tools and timepoints to create more personalised, relevant and effective interventions and experiences.
Robust measurement and evidence
Our team defines in-depth data and measurement plans to assess and demonstrate impact, helping clients to track progress against engagement objectives and generate evidence. We also support protocol development and publication of real-world evidence.
Ready to explore the power of behavioral science–informed patient engagement engagement solutions?
If you’re looking to design or improve a patient engagement solution, we can help.