Background

The Challenge

  • Aortic stenosis is a type of heart valve disease that progresses quickly. Once symptoms start, if untreated the average survival is 50% at two years and 20% at five years
  • Facilitating prompt treatment is therefore critical to survival
  • Unfortunately, awareness of the main symptoms of aortic stenosis is low among both patients and healthcare professionals and symptoms are often dismissed as simply age-related.

Our Behavior Change Approach

Atlantis Health implemented a behavior activation campaign to identify and empower at-risk patients to approach their healthcare professional for heart checks:

  • Increase symptom awareness and identification among at-risk patients using a co-designed self-screening tool (adapted from Everett et al., 2018)
  • Encourage self-screened patients to discuss their symptoms with their GP
  • Facilitate cardiac-related referrals and treatment where required​.

The Solution

 

 

  • Key stakeholders co-designed and validated the self-screening tool​
  • Clinics consented to a patient management system (PMS) query to identify potential at-risk patients​
  • Identified patients were sent a letter and text message with the screening tool and encouraged to identify any possible aortic stenosis symptoms​
  • Patients were then advised based on results of their self-screening to make an appointment with their healthcare professional to discuss the symptoms and a treatment plan​
  • Follow-up query via the PMS determined if patients were activated by the campaign to seek an appointment with their healthcare professional and receive a heart check. 

The Impact

 

  • Of the at-risk patients identified and sent the self-screening tool, 82% visited their GP during the following 7-week campaign period
  • Of those patients who sought an appointment for a heart check, 26% were either likely or highly likely to have been activated directly by the campaign
    • Post-campaign analysis based on their next predicted visit date calculated from 18-month actual visit data
    • ‘Likely’ = those who visited GP before their predicted date
    • ‘Highly likely’ = those who visited GP more than 1 week before their predicted date

Learn more about our behavior change solutions.